I know fast food marketing. Chipotle’s no junk effort is solid gold.
To make sure you’re in the loop, here is their facebook page on the topic: http://www.facebook.com/chipotle
Forward to nojunk@chipotlejunk.com your junk email. They count the number of junk emails they get and contribute school lunches for kids for each email they get.
As I checked out the count as I wrote this, they’d received 101,333 emails and they promised to contribute $10,133 to The Lunch Box.
What makes this great?
It brings Chipotle top of mind as you send all of those unwanted emails to their email address. It might start you thinking about how cool it is that this spam is helping kids get food for lunch. It isn’t a big leap to think about lunch yourself – and why not go to Chipotle, since they’re doing good for the world.
Right on.
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