well, actually in love with the campaign.
Yesterday some incredibly bright agency person got the Old Spice guy in front of a camera and started *gasp!* to answer the many fan comments about the campaign. This is so scary bright, it takes my breath away.
Let’s bring that to life: here is the most clever response ever to a twitter post from someone named wheresweems
He – in character – responds to a comment about the commercial! This is the best connection of “tv campaign” (quotes because categories are so last year) and “online campaign:
Now where does this all come from – in case you’ve been living under a rock for the past 8 months?
This wonderful eccentric campaign:
This guy is sexy, funny, irreverent and as a female I can truly say: I want my guy to smell like this guy.
Genius!!!
