I’ve written about the Master’s and Augusta National Golf Club before.
It’s only appropriate to revisit this marketing puzzle on the eve of yet another Master’s tournament, which opens tomorrow.
This time, there is a real challenge to the all male dominion which is Augusta national Golf Club:
In the past the CEO’s of all key corporate sponsors have been offered membership in the club. The current CEO of IBM, a key corporate sponsor is a woman. As noted by the Toronto Star in their appropriately titled article from 2 hours ago “How Can Augusta National deny membership to IBM’s female CEO?” That’s a heck of a fine question.
As a marketer, I continue to be stunned that the PGA plays at a club that doesn’t allow women, that there is a club of international importance who doesn’t allow women, and as I’ve noted before that advertisers still support an event held at a golf course that believes that women are unworthy of membership in their club.
We’re a world of serious issues, and women’s rights is a serious issue. Once again, I’m not watching the Master’s. It’s my one-woman protest. Join me!