This latest ad is the latest in a long line of sexually charged burger commercials
There is something to be said for consistency of message, revitalization via new models, and new burgers to feature. You may not like it for its sexual content, use of women as a sexual object, use of sex to sell fast food, fears of fast food cratering our health care system, and a host of other issues. And that’s a fine assessment.
But as a branding move, its coherent, relevant, and my bet highly engaging for the target audience.
