IMC links & resources

click here to access my hey whipple, squeeze this reading guide

By tomorrow someone somewhere will have done something cool in marketing. It might be a new study that is published, a new campaign hits the market, a new product with bizarre and wonderful attributes. Here are sources to stay on top of things

URL

notes

http://blogmaverick.com

Mark Cuban. Love him or hate him, he is smart, savvy, and always on the cutting edge

http://blogs.forbes.com/allenadamson/

Just started following, a blog with good serious thinking in the world of branding and IMC

http://brandventure.blogspot.com/

My fried Mark Kooyman writes sporadically here. He’s a very talented Account Planner now out on his own. Good thinking…trend based

http://adage.com/

One of the core resources in “the biz”

http://www.chrisbrogan.com/

A leader in the conversation. A must feed

http://www.copyblogger.com/

Just good all over. Yes, its copywriting focused – which is what you do online, what you do in every email, and for some of you, in your job content every day.

http://creativecriminals.com/

Oh, yeah! If you want up to date, globally sourced creative, this is a fantastic go-to resource

http://blog.duarte.com/

Nancy Duarte, the person behind Duarte the company who did the visuals for An Inconvenient Truth, amongst many others, if focused primarily on presentation images and content. Which means she is a brilliant IMC example!

http://goodexperience.com/

Mark Hurst just “gets it” in today’s world. He runs a conference each year that redefines how to think about what is “high tech” and what is just communicating.

http://www.rohitbhargava.com/

Influential Marketing Blog is the name. Interesting stuff appears here!

http://www.learnthe4ps.com/

I got turned on to this by a textbook supplier – but don’t let that dissuade you! It is provocative in what they see and don’t see in marketing

http://darmano.typepad.com/logic_emotion/

David Armano. King of communication. His flikr stream alone is a treasure trove of concise communication and insight. SVP at Edelman, his insights will add to your knowledge base.

http://blogs.ubc.ca/paulcubbon/

Written by my fellow professor Paul Cubbon, its terrific.

http://mashable.com/

Of course – needs no explanation

http://www.mengonline.com/community/newsroom/meng_blend

MENG – Marketing Executives Networking Group – is a group I belong to. They have identified key newsmakers in the 1,700 members and post their blogs here. Good!

http://www.presentationzen.com/presentationzen/

Garr Reynolds is a complement to Nancy Duarte. Garr’s expertise is not only visuals but thinking about presentations from a purpose starting point and communicating from there.

http://scobleizer.com/

The tech blogger. A must read

http://sethgodin.typepad.com/seths_blog/

Seth Godin blogs regularly here, with a huge following for a good reason – in quick soundbites he challenges you to be a better marketing thinker.

http://tomfishburne.com/

The “marketoonist”, a former brand manager making it as a cartoonist with the topic of marketing. A joy!

http://www.adweek.com/adfreak

Wonderful stuff. A mainstay in the community

http://adsoftheworld.com/

Great place to find things or graze for ideas

http://www.heywhipple.com/

We use the book – here’s the blog

http://campaignlive.co.uk/

Great industry resource much like ad age for the continent.

www.census.gov

Trying to learn about the USA? The depth of data available on this site is astonishing.

www.marketingpower.com

The home site of the American Marketing Association, with a wealth of resources and ideas for your marketing efforts

www.innnovationcentre.ca

Rockin’ good site about new product ideas, innovation and creativity. They specifically state they’re there for innovators & entrepreneurs.

www.maritzresearch.com

Go to insights, and they have white papers and blogs on a variety of topics which will assist you in many of your marketing efforts

Ada.edu.au/ada/home

For those of you who love data, this resource is extraordinary. They present links to almost any data you might want to find. Their international section is a great place to look for non-Australian sources and better than North American starting points

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